LEF Beauty, formerly known as Love Every Flaw, is a brand that stays true to its roots. The founder, Tyshiana Johnson, felt a strong connection to the original name and decided to keep it as the company evolved.

The name LEF Beauty represents the idea of embracing imperfections and enhancing natural beauty without resorting to permanent changes. As Johnson puts it, "Why wear makeup if it only makes you feel worse when you take it off?"

At LEF Beauty, we believe that your flaws are what make you unique and beautiful. Our products are designed to help you feel confident and comfortable in your own skin, without masking who you truly are.